Wrigley and Marvel partnered to promote the summer blockbuster Captain America: Civil War. We launched their in-store promotion, “The Originals versus Sours”, encouraging consumers to choose sides with Iron Man or Captain America before they face off.

The promotion featured a cross-brand portfolio activation with both gum and candy, including Original and Sour flavor varieties across several of Wrigley’s biggest brands, including Skittles, Starburst, Juicy Fruit, Orbit and Eclipse.

Role: Designer/Art Director