Miller Lite wanted to own more of the conversation around taste, so we created a food-and-beer pairing program with Guy Fieri to bring culinary credibility to the brand.

In four months, we developed 40 recipes, 5 recipe demos, 10 tip-and-trick videos, and a full suite of digital and retail assets.

I helped shape the idea, visual direction, and execution across the program.

Role: Associate Creative Director / Art Director

Batch19 Launch at Buffalo Wild Wings

Batch19 has such an interesting story, it simply had to be told. Combining the heritage of the prohibition beer with a sports feel, we helped Batch19 launch at more than 200 locations nationwide.

Role: Associate Creative Director

Always Smooth

After we connected with our younger market and their party-going ways, we merged into showing off the beer's core benefit: smooth taste. Print, outdoor, digital, and TV were developed in the signature tone of the brand, highlighting situations our slowly aging audience could identify (and laugh) with.

Role: Lead Conceptor/Art Director

Park to Park is a 100-mile bike race from Denver’s City Park to Winter Park, with more than 11,000 feet of climbing along the way.

I was brought in to rebrand the race and give it a stronger identity that could help build interest and increase entries. Using the race’s elevation profile as the visual foundation, I created the poster and carried that look across cycling kits, apparel, and event materials.

Because the team was small, I was involved in just about everything—from concept and design to events, vendor coordination, and making sure the final products came out right.

Role: Creative Direction / Branding / Concept / Design / Production

Wrigley and Marvel partnered to promote the summer blockbuster Captain America: Civil War. We launched their in-store promotion, “The Originals versus Sours”, encouraging consumers to choose sides with Iron Man or Captain America before they face off.

The promotion featured a cross-brand portfolio activation with both gum and candy, including Original and Sour flavor varieties across several of Wrigley’s biggest brands, including Skittles, Starburst, Juicy Fruit, Orbit and Eclipse.

Role: Designer/Art Director

Woodbranch Design, started with a simple idea: create pieces that are built to last and feel just as timeless years from now.

As founder and lead craftsman, I built the brand from the ground up - from the logo and website to the custom pieces themselves. The wood-ring mark became the foundation of the identity, representing the durability, character, and longevity behind everything we make.

Role: Founder / Creative Direction / Branding / Design / Craftsman

Digital Content is a smart, inexpensive approach to captivating a target market where they are spending most of their time…online.

With each of these 360° programs, the digital component engaged consumers, bringing the program to life on their time.

With digital my approach is: make it relevant, make it fun, make it simple.

When it comes to logos, I’ve always believed simple is stronger.

A clean, well-built mark is easier to recognize, easier to remember, and more flexible across everything from a business card to a billboard. The goal is to strip the idea down to what really matters and make it work wherever it needs to live.

Role: Concept / Logo Design / Branding / Final Art

Molson Canadian
Brand Identity Guidelines

For the Molson Canadian brand relaunch, I led the development of a new brand identity guide from start to finish.

That meant organizing the content, designing the page layouts, establishing the visual system, and art directing the hero photoshoot that helped bring the new brand direction to life.

Role: Creative Direction / Art Direction / Branding / Design

Evolving Smart
Logo Standards Manual

For Evolving Smart, I created the logo standards manual from the ground up.

I organized the content, developed the page layouts, and built a clear system for how the identity should be used across different applications.

Role: Art Direction / Branding / Design / Final Art

Mile High Outdoor
Logo and Brand Guidelines

This rebrand started with refreshing the Mile High Outdoor logo and building a stronger, more consistent visual identity around it.

From there, I created the brand standards manual from start to finish—organizing the content, developing the page layouts, and defining how the refreshed identity should look and feel across different applications.

Role: Art Direction / Branding / Logo Design / Design / Final Art

Outdoor has to work fast.

These are a few examples of projects I took from the first idea all the way through final art. Concept, design, production—start to finish.

The goal is always the same: keep it simple, make it memorable, and create something people can understand at 65 mph.

Role: Concept / Art Direction / Design / Final Art

I like taking a rough idea and working through how it can actually become something real.

I start by sketching out the concept, drawing it to scale, building the model in SketchUp, and placing it into the actual environment. It’s a hands-on process that helps me work through the details and see the idea in context before it ever gets built.

Sketch it. Build it. See it.

Role: Concept / Sketching / Schematics / 3D Modeling / Visualization

As a creative, my sketchbook is part journal, part playground, and part creative laboratory. It’s where ideas begin, techniques are explored, and inspiration takes shape.

I use my sketchbook to capture observations, experiment with different approaches, and continually push my drawing skills across a range of mediums, including graphite, colored pencil, watercolor, pen and ink, and digital illustration. Each page reflects a moment of curiosity, exploration, and creative growth.