Alongside a visual/verbal repositioning, Miller Lite set out to establish a better hold on it’s taste platform by establishing culinary credibility. Through paid, owned and earned media we created a food and beer pairing program featuring culinary chef, Guy Fieri. Leading with a content-heavy strategy, in four months time, we created 40 recipes, 5 recipe demos, 10 tip and trick videos and a suite of program assets to support digital and retail platforms.

Role: Associate Creative Director/Art Director

Batch19 Launch at Buffalo Wild Wings

Batch19 has such an interesting story, it simply had to be told. Combining the heritage of the prohibition beer with a sports feel, we helped Batch19 launch at more than 200 locations nationwide.

Role: Associate Creative Director

Always Smooth

After we connected with our younger market and their party-going ways, we merged into showing off the beer's core benefit: smooth taste. Print, outdoor, digital, and TV were developed in the signature tone of the brand, highlighting situations our slowly aging audience could identify (and laugh) with.

Role: Lead Conceptor/Art Director

Park to Park (P2P) is an annual 100 mile bike race that goes from Denver’s City Park to Winter Park. 

I was brought on by the race's founder to rebrand all marketing collateral to generate more interest and ultimately increase race entries.

Utilizing the topography of the 11,000 ft climb profile, I created the race poster and carried the look and feel to the cycling kits and wearables. Since this is a nimble team, not only was I creative director and designer for all collateral, but I also worked events leading up to the race and worked with merch vendors to get the products produced to spec. 

Role: Lead Conceptor/Designer

Wrigley and Marvel partnered to promote the summer blockbuster Captain America: Civil War. We launched their in-store promotion, “The Originals versus Sours”, encouraging consumers to choose sides with Iron Man or Captain America before they face off.

The promotion featured a cross-brand portfolio activation with both gum and candy, including Original and Sour flavor varieties across several of Wrigley’s biggest brands, including Skittles, Starburst, Juicy Fruit, Orbit and Eclipse.

Role: Designer/Art Director

As founder and lead craftsman of Woodbranch Design, I've built this company from the ground up. The iconic wood rings are carried throughout the logo, branding, and website. This symbolizes the longevity and durability in the timeless custom pieces we produce. 

Digital Content is a smart, inexpensive approach to captivating a target market where they are spending most of their time…online.

With each of these 360° programs, the digital component engaged consumers, bringing the program to life on their time.

With digital my approach is: make it relevant, make it fun, make it simple.

When it comes to logos and branding, simplicity has always been my approach. A clean, minimalistic design allows for versatility when used across all mediums and most of all, allows it to become more recognizable.

Role: Designer

Molson Canadian
Brand Identity Guidelines

In preparation for a brand relaunch, my job was to create a brand standard guide. I was the creative lead on this project from start to finish, which included the organization of the material, page layouts, and the hero photoshoot.

Evolving Smart
Logo Standards Manual

As creative on this project it was my job to create a logo standards manual from start to finish, which included the organization of the material, and page layouts.

Role: Designer/Art Director

As a creative, my sketchbook is like a journal. It is a collection of ideas, techniques, and studies. I use my sketchbook to capture things that inspire me and push my skills with different medium: graphite, colored pencils, watercolor, pen & ink, and digital.